Between the Covers-Like a Fuchen Drink?

Jenn Cohen | July 1, 2013 | 0 Comments

by Torch

Summer evening, I was sitting on the porch chillin’ and chatting with some endearingly odd hippie friends. Beach hippie boy asked me if I wanted a fucking drink. I said, “Sure and how about some damn pretzels with that!” playing along in the profanity. He reached in the cooler he was sitting on, and handed me an icy, dripping wet Fuchen bottle. I read the label and smiled nodding in acceptance of his humor. Hippies find the coolest stuff. I figured another shot of something that will taste like Fuchen sh*t, but after one swig I thought, “This is f^ckin’ tasty… earthy cinnamon and something else!” He grinned with pride, “It’s blended botanicals!”

I had to get the story, so pull up a seat and check this out:

A couple of guys got this idea of making an all-natural, tree-hugging blended herbal liquor with the greatest name a drink could have. The t-shirt ideas are infinite, “Give me a Fuchen drink!” “That’s Fuchen Right!” or “I want a Fuchen drink!” “I am going to be Fuchen worthless at work tomorrow?” “Don’t touch my Fuchen drink.” I haven’t thought of such brilliant fun with liquor since I had my first bottle of Bitch wine. Be it profane, or a play on the profane, drinking and cussing go together like: pizza and drinking, new friends/old friends, new farts/ old farts, and drinking games; unaffiliated sex and lots of drinks, sports and drinking, wild glowing sparkly parties and mixed drinks, kinks and drinks, dogs and drinks, rock and roll and drinking, sweaty half-naked dancing and drinking, camping with bears and booze, oh my!

Now the quest is on, I must share this Fuching liquid love with my other f*&king friends. So, I asked, “Where did you get this?” It was like trying to score Hostess Twinkies. I know this guy, see . . . David Hults, a local master mixologist . . .and the story goes on. Like a good Buzz(ed) reporter, I called the guy.

CMB- “Hello blah blah blah . . .Colorado Music Buzz . . . I am sitting here swigging your swag and I have to ask two questions, maybe more. One, whaaaat wonderful craziness did you put in your Fuchen bottle? Annnnnd two, where can I buy more? Apparently this wasn’t his first Fuchen phone call after someone had a few Fuchen drinks in ‘em.

David- “Glad you like it, blah blah pleasantries and laughter . . .

Well, it’s a handcrafted with various botanicals – all natural ingredients, with hints of raw cinnamon and vanilla … ( I check out for a moment) … European inspired, but designed for the American palate. Bold, yet smooth, and certain to outfox your senses.” (I am pretty sure that’s what he said.)

CMB- “Did you really just say outfox my senses?” (giggle, snort)

David- “It’s based on the German word “Fuchs” which means “fox”. For years, people have asked my partner Pete Wilson and I how to say the name and what does it really mean. People have fun when trying to pronounce it, from the obvious “Fuchen awesome” to the Canadian “Fuchen eh”… it just never ends. Frankly, we don’t really mind how they say it, as long as they have a good time ordering it. Just think of the great drink names, and believe me we’ve heard them all, but it never gets old. We really just wanted to create a great tasting spirit with a name people won’t soon forget. Don’t you think it’s about Fuchen time people had an American herbal liqueur they could call their own?”

CMB- “Okay, mighty wizard of booze, where can I get your Fuchen spiritsssss?” Somewhere in there I picked up an Irish accent even though it has a German name. Yes, I am the Fuchen Lucky Charms guy!

David- Well, it’s available in TX, KY, NV, WI, NE, SD, TN, as well as Aruba, Bonaire, and Curacao. Locally, in CO, you can find it North of Denver in Ft. Collins, Loveland, Longmont, Greeley, Estes. If you happen to be in Ft. Collins, you can stop at Tony’s, Yeti, 100 Octane, Drunken Monkey, or pick up a bottle at Wilbers.”

CMB- “Okay, I have to hear one of your funniest Fuchen drink quotes.”

David- “The difference between Jager or Fuchen, is the difference between spit or swallow.”

I made a follow up, (sober), fact-finding call to David, and found out that they went into production May 06, 2011, and that same month they were the first herbal liqueur to win the Gold, Best in Class, Best in Category, and Best in Division at the 76 Annual LA Wine and Spirits Competition. Paulaner HP USA (based in Colorado) has taken them under their wing and has helped them promote and distribute the Fuchen brand throughout the US and Aruba. They are hoping to soon be in the UK and Canada. Their hard work and recognition in the industry earned them an invite to the 2013 Grammy’s.

David- “Since Pete had a business background, and I had an advertising creative background, it just made sense that two guys who knew nothing about the spirits industry, make an herbal liqueur . . . why not, right?

Fuchen A!