Catching up with Cherry Sound Records
by Tim Wenger
Cherry Sound Records, entering their second year of business now, is feeling the heat and dealing the meat. They will be releasing a wide variety of music this year, and since Colorado Music Buzz last spoke with them, have been busting their asses to help get their music out there and grow the artists that they sign.
Christopher Guillot, Halle Tomlinson, and Joe Bonner have all had records or singles published and released under the label, in addition to our cover artist Red Fox Run. Covergeist’s One More Night is almost finished, and will be out soon. “We’re gonna have about eight releases,” says owner/operator Guillot. “We’ve been busy.”
The releases are, or will be, available through digital platforms such at iTunes and Amazon, as well as local Independent Records stores. “It’s going to be really cool to have several of our products in the local stores,” says owner/operator Gustav Hoffman. “As far as being based in this community for the community of musicians, we’ve stuck to that. It’s been working.”
The label has been developing an interactive website showcasing each of their artists, done by Elevation Creation. “They have really come through a lot with helping us create our branding and imagery,” says Hoffman. “We’ve been spending a lot of time trying to create our image and being a go-to.”
The guys spoke about working with Red Fox Run. “[The EP] took a little longer than we thought because we went the extra mile to put the love in,” says Guillot. “We thought a five-song EP would take a certain amount of time, and we probably doubled it or tripled it because of our own volition, because we liked it so much. We worked maybe for four months. I’m really proud of it. It sounds like a real big-production indie-rock record. I listen to it on repeat.”
“I consider it some of the best work,” says Hoffman. “Some of these records that we work on, whatever the formula might be for that record, each one of them seems like it might be the best thing I’ve ever made, and I always learn so much from each one of them.”
Artists who are not on the label can still feel free to book recording time with Cherry Sound Studios, located at 1600 Downing Street in Denver. “Cherry Sound Studios will have been in business eight years in June,” says Guillot. “The studio is responsible for being able to create the records that we did [for the label]. I’ve always gone the extra mile, above and beyond. I usually work with people [on prices] as much as possible.”
Coming up, the label is looking to finish the remaining records, and beginning to focus efforts on digital marketing campaigns and other forms of promotion for the artists. Guillot is also planning on doing some work with local artist DJ Cavem, taking samples from the record of Joe Bonner and creating a record or single around them. They want to grow their company while remaining focused on the local scene and the artists they work with. “Always onward and upward,” says Hoffman.
Online: cherrysoundrecords.com
Category: Local News
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