Roniit Drops New Video, Working Hard In LA
by Tim Wenger
Last summer, CMB reported on the opening of a Los Angeles office by Denver-based music placement company Lyric House. A boldly progressive move that appears to be panning out well for Jessica Cole and her crew, but one that also took one of the Mile High City’s most unique performance artists out of the state with it. Roniit Alkayam, or simply Roniit as she is known artistically, captured the ears of audiences with a seductively dark style of modern pop that showcases strongly composed and ambient electronic music behind the smooth flow of her stunning voice.
The week of March 26, Roniit premiered a new music video through Interview Magazine. The song “Runaway” is a track that she originally composed nearly two years ago but wanted to wait until she had the opportunity to have it produced and placed in the perfect setting. Through Lyric House and connections made in LA, the right opportunity came this winter. Directed by Hannah Purmort, the video is a perfectly ominous representation of Roniit’s music and artistic leanings. “(Producer) Varien offered to step in and re-do it for me once he heard it,” Roniit says. “I kind of was sitting on it for a while waiting for the perfect moment to release it.” That perfect time came in December, through a placement in the trailer for the movie The Loft (view the trailer here). A company called Elitevisions handled post-production.
The incredibly large (and diverse) music industry in Los Angeles has given Roniit more opportunity for her dark goth, avant-garde sound than she had here in indie-rock heavy Denver. “I’ve just found that it’s easier for me and my genre,” she says. “I love collaborating. It’s been really good for me to find other people to write with. In Denver I just had one producer, and here I’m able to work with different people to see what works the best for my voice. I can explore different options.”
As it turns out, the Lyric House office is located next door to the company that produced her music video, and Roniit has taken advantage of the convenience with this project. “Usually after work I’m hanging out here,” she says. “As soon as I clock out from Lyric House, I go next door and start working on my music video.”
“The more people you meet the more things you get invited to, and the more things you get invited to the more people you meet, so it’s exponentially easier the longer you live here,” she says. Despite the higher cost of living, she has found that it is actually easier for musicians to make money in LA as compared to Denver because of the vast amount of networking opportunities.
Look for more videos from Roniit in the near future- “This music video is part one of a series that I’m doing,” she says. “We shot part two a couple weeks ago in Evergreen in 5 degree blizzard weather. Every video will be a continuation of the last.” The tracks will be part of a new visual album she is currently working on for later release.
Online: roniit.com
Category: Buzzworthy2
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